kpop fans demographics

"Popularity of South Korean Pop Music (K-pop) in The United States in 2019. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Profit from the additional features of your individual account. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Create an account on our community. RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Culture Queen. However, the popularity of the kpop genre is that as been spreading across the nation. 2007 - 2023 6Theory Media, LLC. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? Screaming Fangirl. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Top 15 Instagram Updates By K-Pop Idols (1st Week Of March 2023), 18 Pairs Of K-Pop Idols And Korean Actors Who Have The Cutest Friendships, K-Pop World Tour Guide And Schedule (March 2023), [Update] March 2023 K-Pop Comeback/Debut Schedule, 6 Female K-Pop Idols Who Share The Name YuNa, Hanteo Music Awards 2022: Results And Winners, Top 33 Most Followed Korean Actresses On Instagram & Other Korean Actresses' Instagram, Top 34 Most Followed Female K-Pop Idols On Instagram & Other Idols' Instagram, 7 Female K-Pop Idols Who Look Stunning In The Hime Cut. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Business opportunities soon followed. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Discover the latest in K-pop music, news, and culture at KPOPSource.com. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Success! This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. You need a Statista Account for unlimited access. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. Contrarily for males, the money that they spend is around $50 to $100. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. K-pop fan activism within the BLM movement emerges from this broader history. (February 14, 2022). Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. A paid subscription is required for full access. For years, Beliebers stood above all other fan armies on social media. Then you can access your favorite statistics via the star in the header. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Following the US, there are 31 respondents from Europe and 28 from Canada. Dec 28, 2020. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Other East Asian countries have a somewhat misleading representation within this data. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Mamamoo arent on that list, but I know they have more female listeners too. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Following them, there are 35% of the respondents believe K-pop is time-consuming. Fans recently crowdfunded around 3 million baht (around $95,000) to . It isn't just BTS fans who are this passionate. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. If you are an admin, please authenticate by logging in again. Even some of the adults are just annoying because they like to argue about everything. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Learn more about how Statista can support your business. You can also find the Tableau Public visualization dashboard Ive created to support this article. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . K-Pop itself has been crafted with the goal of accessibility in mind. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. In the past week, they sawover 24million, more than 14,000 times what's expected. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. However, K-Pop history has seen some exceptions, for example, TWICE. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. It's easy! Idols are usually young. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. February 25, 2020. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph]. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Love that more females are listening to female groups. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. 4. aespa Show publisher information [Online]. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. The K-Pop wave has been well documented in the United States. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. 3. Audiences who are 45-54 years old make up 7% of traffic to the site. Yet K-Pop has made great strides in bridging the cultural divide. A paid subscription is required for full access. As a Premium user you get access to background information and details about the release of this statistic. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). Spanish tracks and collaborated with local artists. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Various kinds of merch can be found in the form of light sticks to an album. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). 10.14.20. The country has no comprehensive anti-discrimination laws to protect LGBTQ South Koreans, and. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. As for the occupation, most of them are students followed by nurses or caregivers. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Register in seconds and access exclusive features. These trends are unsurprising for several reasons. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. K-pop acts take up the three top spots on Billboard's Social 50 Chart. allkpop is a registered trademark of 6Theory Media, LLC. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. Here, Im using Python as the programming language. We at Brandwatch love data, K-pop, and we definitely love BTS. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. . To use individual functions (e.g., mark statistics as favourites, set Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? You can only download this statistic as a Premium user. Korean Foundation for International Cultural Exchange. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. Hope it can give you helpful insights or interesting facts about K-pop. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a householdname in many more countries and that they will gradually continue rising even higher," CJ wrote. just 24% belonged to that demographic when tickets to the Map of . FYI, this is . Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. In part, this is due to South Koreas position as an economy driven by exports. So again pick an age. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: If you are an admin, please authenticate by logging in again. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. One of the administrators behindthe BTS on Billboard! After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols.

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